About our founder

About our founder

Hollan McBride, M.A.

Social Media Marketing, Content and Engagement Strategist

Hollan has more than 15 years of experience in sustainable business strategy, leadership development, organizational learning, talent management, sales, marketing and social media networking. Hollan built her career in hospitality with extensive experience in luxury resorts and highly acclaimed hotels, spas, retailers, restaurants, and wineries.

She aspires to lead as an agent of social change especially in the areas of sustainability, social and environmental justice, and corporate social responsibility.


Several companies recruited Hollan as part of their startup, grand opening or business expansion teams: one honored her as the “Most Inspirational Manager of the Year.” She moved to San Diego to earn her master’s degree in organizational behavior. Shortly thereafter, Hollan founded Blazon Laurels to educate leaders, build honorable reputations and publicly recognize hospitality global businesses “doing well AND doing good.” She developed a network of over 5,000 followers via public speaking engagements and social media channels (Twitter, Facebook, LinkedIn, Google+, Pinterest and Instagram) promoting niche concepts like eco-leisure, sustainable dining, and green shopping. Currently, blogging and utilizing social media forums to promote conscious consumerism and value-based business strategy.


   Let’s connect on LinkedIn

2013 NAWBO Bravo! Awards, Green Community Award Nominee

Share this!

Subscribe to our RSS feed. Tweet this! StumbleUpon Reddit Digg This! Bookmark on Delicious Share on Facebook