Author Archives: McBride Hollan

Chipotle’s Scarecrow Takes Action

Strategic Management

"If you want to change the world, there’s nothing to it."

— The Scarecrow video produced by Chipotle

I believe Chipotle has a strong company culture around sustainability. After watching the video, please share your thoughts about Chipotle AND their company culture. What do YOU think?

 Company Vision

Food With Integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers.” -Chipotle

Progress over time
  • 2000-Started serving naturally raised pork
  • 2002-Started serving naturally raised chickens
  • 2004-Started using zero trans fat oil
  • 2007-Started serving naturally raised beef and removed rBGH in cheese and sour cream

For more milestones, click here.

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Best Cities to Showcase Your Green Business

GUEST BLOGGER

Sustainable Business

SaulSaul Bowen

Plant nursery owner
Grandfather
Green Tea Addict

Being green-minded is not just for tree-huggers anymore

Consumers worldwide embrace green practices as part of everyday life. Savvy business owners reap benefits from Earth-conscious practices. A study by Cone Communications reveals 71 percent of Americans consider the environment when they shop. If you’ve considered breaking into the eco-business industry, now is the time. New businesses looking to gain exposure turn to niche conventions to maximize visibility. Regardless of your home-base, select trade shows throughout the country offer great networking opportunities. Oregon, Washington and Colorado lead the nation in sustainable efforts. Residents of these cities seek ways to improve their sustainable efforts. Innovative products and services that support the cause are in high demand. Integrate any of the following events into your marketing strategy and gain a loyal following of ideal customers.

Sustainable Living Fair

Green business
Nestled in the Rockies, this college town lives up to Colorado’s top-rated green community culture. Fort Collins welcomes eco-focused entrepreneurs with open arms. The Sustainable Living Association hosts an annual to support natural and sustainable concepts. Through outreach and education, the event hopes to inspire eco-friendly practices within the community. Connect with prospective customers and gain industry insight. Regarded by environmental advocates, the event draws thousands of eco-minded attendees.

Event tip: This fair is all about hands-on interaction. Make the most of your exhibition by hosting a workshop. Not a great speaker? Presentation skills are a must for business owners. Perfect your technique with a few visits to Toastmasters and become the voice of your brand.

AASHE Annual Conference and Expo

Rated among the top 10 most sustainable cities in the nation, Portland is the hub of sustainable innovation. The city expands its goal to become the most sustainable place in the world into all aspects of business and life. The Association for the Advancement of Sustainability in Higher Education (AASHE) hosts its annual expo in October. The focus is on greening the education industry by promoting on-campus sustainability. Businesses big and small take part in the opportunity to present their products to this niche segment.

Event tip: This event hosts thousands of exhibitors. Make your display stand out from the rest. Popup stands that are light weight and portable present a professional appearance. Always use high quality banners to display your logo and message with. No last-minute Walgreens runs for these events.

South Sound Sustainability Expo

Targeting local market segments can reap national results. Companies big and small target niche markets as part of strategic marketing efforts. Rather than appealing to the masses, businesses maximize program effectiveness by growing in segments. Tacoma residents further their sustainability knowledge at The South Sound Sustainability Expo. Sponsored by City of Tacoma and the University of Washington, this local event has strong community ties. The expo welcomes new small businesses as well as growing national companies like Zipcar.

Event tip: Make your business memorable with promotional products that support your brand. Small take-aways like pens and key chains keep your business at the top of peoples’ minds. For best results, make sure your promo item stays true to sustainable practices.

Photo credit: http://depositphotos.com/

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HAPPY … Dance along

2014 Oscar nominee for Best Original Song from Despicable Me 2
2013, over 96 million youtube views

"Clap along if you feel that happiness is the truth."

— Pharrell William's HAPPY

Clap. Sing. Dance.

Feel the joy.

Skip. Stroll.

Feel the music.

Smile. Laugh.

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UNLESS someone like you …

Innovative Leadership

Set the example for your colleagues and industry with innovative and transformational leadership skills. Create your legacy to benefit future generations by taking the first step to building a sustainable business.

The Lorax Blazon Laurels

 

The Global Citizen Business Certification

Perhaps, it’s time for you to take the initiative to become certified in The Global Citizen Business Program.

Ten areas reviewed in certification process:

1) Sustainable Business

2) Innovative Leadership

3) Organizational LearningScreen Shot 2013-04-16 at 10.44.57 AM

4) Strategic Management

5) Stakeholder Engagement

6) Global Citizenship

7) Supply Chain Management

8) Quality of Service

9) Luxury Distinction

10) Giving Back Commitment

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Where is away? Plastics and disposables

Where is away? Plastics and disposables
What kind of world would you like to leave our future generations?
 Your children and their children …
What can you do to make a difference?

Please spend two minutes with Julia Butterfly Hill, Author and Activist, watching this video.

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