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Humorous “ALL NATURAL” Advertising

Advertising at its’ best

Do you love smart humor as much as I do?

Natural vs. Organic

There is nothing natural about a “natural” labeled food. You may have bought these items thinking they were better for you and your loved ones. Sadly, that is not true.

If you really would like to be safe, buy USDA-certified organic and/or items with a Non-GMO Project Verified seal.

Vote with your Dollar$

Let’s influence food growers and producers to give us more healthy options. Buy what you’d like to see more of in the future.

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PETITION: Girl Scout Cookies

Girl Scouts: Asking for removal of GMO’s and High Fructose Corn Syrup from ALL Girl Scout Cookies

Please consider reading and signing the petition. You may also leave your comments on the petition.

This time, next year, we could have healthier choices of Girl Scout Cookies. Let’s inspire Girl Scouts to change the ingredients for a better, safer, and healthier world.

8 year old explains why she’d like Girl Scout Cookies to change their ingredients. Enjoy short video

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Pass it on

It would also be appreciated if you would pass on the petition via email or social media to your circle of influence. When we have enough signatures, we can send it directly to the decision makers at Girl Scouts of America.

Call to Action

Read and sign Change.org petition

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Leader in Industry: Courageous CVS

CVS Caremark hits a homerun with a courageous move to align their brand and their core values. 7,600 stores nationwide will no longer sell cigarettes and related items (as of October 1, 2014).

Will there be a loss in revenue due to taking cigarettes off the shelves?

Yes. Estimated at $2 billion a year.

Will there be more brand loyalty and trust for CVS?

Probably. Accountability and corporate social responsibility are becoming competitive advantages in today’s market. Doing what’s right for the health of our citizens will most likely overcome any losses in short-term sales. “People before Profits” leads to more stakeholder engagement and loyalty. It’s also leading to more public attention and rampant publicity as highlighted by Forbes.com article.

No smokingIs this a risk?

Yes. A calculated risk that could have huge pay-offs as seen by other socially responsible businesses (i.e., Patagonia, Tom’s, Chipotle). This bold move could be especially beneficial since they are leading the way.

Is this the right thing to do?

Absolutely.

Is this a long-term strategic decision?

It appears to be part of a bigger plan for their healthcare initiatives. CVS has already established in-store mini-clinic with nurse and physician staff to assist customers. They are initiating a smoking cessation program. These strategic decisions and shift in services could recoup any losses in cigarette sales.

Care to share your thoughts?

Please comment below.

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Triumph of Humanity: “I AM”

"We started by asking what’s wrong with the world and ended up discovering what’s right with it."

— Tom Shadyac, Director of Bruce Almighty, Nutty Professor, Ace Ventura

The “I AM” documentary offers valuable insights to the bigger questions: joy; happiness; fulfillment; contribution; and, inter-connectedness. It’s a feel good movie that could be life-changing. Certainly, what we think, say and do affect our quality of life. It also highlights the power of one. The ocean is filled with single drops of water just as our world is filled with people just like us.

It’s easily accessible to watch instantly on Netflix and Amazon. Rent it and share it with a friend!

For more information about “I Am,” go to their official site at http://www.iamthedoc.com

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Responsible Consumption

Anne Lappe Blazon LaurelsResponsible consumption begins with awareness. Then a deliberate decision can be made based on knowledge and values. Public opinion and our purchases have already made some leeway!

PROGRESS

"Find better products that are healthy, green, and socially responsible"

— GoodGuide

Try the GoodGuide Mobile App while you shop or use their website to research brands and products.

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Tribute Circle | COMPANY | Honest Co

iStock_000003257242Medium

Last month, I received a lovely gift in my monthly shipment of safe and healthy personal care and home cleaning supplies from The Honest Company. I received a small tree to plant. What could be more perfect than a tree? This is my thank you note for your thoughtful and generous gift.

Sincere Thanks

Dear Honest Company,
 
Thank you for my holiday gift! I’d like to extend my thanks not just for the tree but for creating products that I trust for my family and my home. The legacy that you are building is a gift to the world. The service you are providing is exemplary. The products are not only safe and healthy but also high quality and effective. 
 
I am grateful that you care for our children and our earth as much as I do. You are packaging responsibly. You’re optimizing your energy usage at your offices and buildings. You have pursued and earned your B Corp certification. You follow PETA guidelines for cruelty free and vegan product development. You purchase Renewable Energy Certificates. You even “give back” by donating to Baby2Baby. I have 1000 thank you’s for your business ethics and practices!
 
My biggest wish for you is success and prosperity. I hope you make so much money that other businesses will follow in your footsteps.  You are a prime example of “Business with Integrity” that any company in any industry could learn from and emulate.
 
Sincerely yours,
Hollan McBride
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Tribute Circle | RELIEF | Tzu Chi

My first exposure to the Buddhist Tzu Chi Foundation wasn’t random but was a pleasant, heartwarming and serendipitous surprise. My involvement in social and environmental justice education basically planted me in this tranquil San Diego downtown cafe and bookstore called EcoVerse: Jing Si Books & Cafe. Upon entering, I felt a calming effect. Perhaps, it was the warm smiles? The beautiful artwork? The zen decor? The smell of freshly brewed tea? The soft music? Whatever the reason, I felt at home.

Tzu Chi Environmental AdvocateMy original intention was to use their knowledgable staff and inspirational learning space for an upcoming “Zero-Waste Living-Party” to promote the sustainable lifestyle in our community. Then, in the future, I had hoped to plan other educational events there. I had no idea what else this experience had in store for me.

Pure. Authentic. Inspiration.

What inspired me

"Tzu Chi’s core values in disaster relief included a deep respect for the environment and an emphasis on personal connections."

— www.us.tzuchi.org
I learned that the blue and white clad volunteers of Tzu Chi were first responders in many worldwide disasters. What seemed incredible to me was their sustainable methods used in disaster relief. They pitched tents, ate sustainably and left no trash behind. They entered quietly and left just as quietly. I am still surprised that there is no fanfare, no publicity … just immediate service to those in need.  I was touched by a story of how each handout is given with both hands, accompanied by a smile, with a bow or hug ensuring the dignity and respect for each recipient. The blankets given are made from recycled bottles. The rice only needs water (doesn’t matter whether it’s hot or cold). The mattresses are portable. Mostly, I was, and still am, impressed at how this organization is able to offer impactful assistance with incredible compassion.

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Tribute Circle | NGO | Kids for Peace

184073_2081499110130_1024626111_32303418_4775514_n_2Kids for Peace

           Inspired by children.
              Designed for children.
               Developed by children.
Benefits the world.

 

This global non-profit organization (501c3) embodies KIDS leadership, opinions and direction. The KIDS, toddlers to teens, lead the way toward peace. This is what makes KIDS FOR PEACE different than any other NGO. The motto – “KINDNESS MATTERS” is indisputable and is strengthened by participation in the Annual Great Kindness Challenge. The byline – “Uplifting our world through LOVE and ACTION” is encouraging and hopeful. The guiding principles – “The Peace Pledge” was created in 2006 by the kid members of the first chapter after they were asked these fundamental questions:

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“What does peace mean to you?”
“What do you want our world to look like?”
“What can you do to create the world you wish to see?”
“What do you want to pledge yourself to?”

 

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Tribute Circle | COMPANY | Levi’s

LEVI’S <Made of Progress>

Imagine the possibilities for business. Rather than take, companies give. Rather than follow, companies lead. Innovative businesses lead the way to a sustainable future just by changing their thinking about manufacturing and production processes. Levi’s did and look at them continuing to build their legacy with jeans made of garbage and clothing made with virtually no water. This is an example of a company staying competitive and cornering their market using corporate social responsibility values. Let’s support them, as conscious consumers, in their admirable and risk-taking <Made of Progress> venture.

Levi’s Brand + will.i.am = EKOCYCLE

 

"Waste is only waste if we waste it."

— will.i.am

Waste < Less. These jeans are made of garbage.

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New York’s Stone Barns Farm and Restaurants

GUEST BLOGGER

SOLdining NYC

251668_10100267398792507_212975_n (1)Jamie Reinhardt

MBA Candidate 2014, Sustainability and International Business
Baruch College, Zicklin School of Business

Jamie Reinhardt currently works at the Governance and Accountability Institute in NYC, New York. She is working as a Global Reporting Initiative report analyst and exploring different trends in GRI reports from S&P 500 companies. As an MBA-candidate at Baruch College, Jamie is the president of the Sustainable Business Club, which is Baruch’s Net Impact chapter. Previously, she worked for the Center for Creative Leadership on the Latin American Intern Initiative and for an international shipping company in operations and logistics. She hopes to combine her past and present experiences to make a real difference in the future with regards to sustainability in the corporate environment.

New York’s Stone Barns Farm and Restaurant … Worth a visit!

As part of my work this summer on a sustainable development project, I visited a farm called Stone Barns outside of NYC. Stone Barns is an education center for food and agriculture, as well as
a working farm. A colleague and I took a train that runs along the Hudson River up to the farm’s location in Pocantico, NY. It’s hard to believe that only 25 miles outside of Manhattan you can Stone Barnsfind such a pristine natural setting.

Driving up to the entrance of Stone Barns is beautiful. The green rolling pastures are laid out in front of you and the main structure is a barn made out of stone, hence the name. The main building is gorgeous. It looks like original old stone, but the structure is well kept and has been updated so that it is very modern inside. There is a large open courtyard in the middle which was full of school children at the time we were there, since a huge part of their mission is to teach young kids where their food actually comes from. My colleague told me a story about how one of her friend’s children refused to eat carrots from a farmers market since they were dirty and “from the ground”. The child wanted to go get the “clean” carrots from the store. I’m pretty sure I had similar feelings when I was a child which only shows how important Stone Barns’ mission to educate children, really is.

"There is a disconnect that exists between the food we eat and its origins that needs to change in order for us all to live sustainable and healthy lifestyles."

— Jamie Reinhardt
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Is our fight against GMOs hopeless?

What exactly does GMO mean?

G=Genetically

M=Modified

O=Organisms

Why are GMOs controversial?Anne Lappe Blazon Laurels

Approximately 80% of US processed foods contain GMOs.

GMO seeds are produced primarily by Monsanto (alongside five other smaller companies). In addition to providing seeds for corn, soybean, cotton, wheat, canola, sorghum and sugar cane seeds, Monsanto is the producer of RoundUp Weed Killer. They have manufactured a way to place built-in pesticides into the seed so bugs won’t eat produce as it grows. They have modified the DNA so fruits and vegetables grows faster and larger than conventional seeds.

Research has linked dis-ease, cancer, tumors and organ failure in 80% of rats fed GMO foods. However, Monsanto’s website  says, “There is no need for, or value in testing the safety of GM foods in humans.”

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Top 100 San Diego SOLdining Restaurants

DOWNTOWN SAN DIEGO
 

Burger Lounge, Little Italy

Chef Miguels Deli, Downtown

Croce’s, Downtown

El Camino Super Cocina Mexicana, Little Italy

Extraordinary Desserts, Little Italy

NaPizza, Little Italy

O’Brothers, Horton Plaza

Organic to Go, Downtown

Quality Social, Downtown

Shakesmart, Horton Plaza

Vela, San Diego Hilton Bayfront

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