The more sustainable your business is, the better for you, your employees and your bottom lines (people, planet and profit). Sustainable businesses have the cutting-edge, competitive advantage when operating profitably, innovatively and responsibly.
Could your company benefit from learning what industry leaders are doing now? Could your team use some inspiration for new thoughts, processes and innovations?
Perhaps, it’s time to participate in an Introduction to Sustainability Workshop.REGISTER FOR BLOG Read More »
CVS Caremark hits a homerun with a courageous move to align their brand and their core values. 7,600 stores nationwide will no longer sell cigarettes and related items (as of October 1, 2014).
Will there be a loss in revenue due to taking cigarettes off the shelves?
Yes. Estimated at $2 billion a year.
Will there be more brand loyalty and trust for CVS?
Probably. Accountability and corporate social responsibility are becoming competitive advantages in today’s market. Doing what’s right for the health of our citizens will most likely overcome any losses in short-term sales. “People before Profits” leads to more stakeholder engagement and loyalty. It’s also leading to more public attention and rampant publicity as highlighted by Forbes.com article.
Yes. A calculated risk that could have huge pay-offs as seen by other socially responsible businesses (i.e., Patagonia, Tom’s, Chipotle). This bold move could be especially beneficial since they are leading the way.
Is this the right thing to do?
- Cigarette smoking causes about one of every five deaths in the United States each year.
- Life expectancy for smokers is at least 10 years shorter than for nonsmokers.
- Exposure to secondhand smoke causes nearly 42,000 deaths each year among adults in the United States.
Is this a long-term strategic decision?
It appears to be part of a bigger plan for their healthcare initiatives. CVS has already established in-store mini-clinic with nurse and physician staff to assist customers. They are initiating a smoking cessation program. These strategic decisions and shift in services could recoup any losses in cigarette sales.
Care to share your thoughts?
Please comment below.REGISTER FOR BLOG Read More »
What exactly does GMO mean?
Why are GMOs controversial?
Approximately 80% of US processed foods contain GMOs.
GMO seeds are produced primarily by Monsanto (alongside five other smaller companies). In addition to providing seeds for corn, soybean, cotton, wheat, canola, sorghum and sugar cane seeds, Monsanto is the producer of RoundUp Weed Killer. They have manufactured a way to place built-in pesticides into the seed so bugs won’t eat produce as it grows. They have modified the DNA so fruits and vegetables grows faster and larger than conventional seeds.
Research has linked dis-ease, cancer, tumors and organ failure in 80% of rats fed GMO foods. However, Monsanto’s website says, ”There is no need for, or value in testing the safety of GM foods in humans.”Read More »
“AWAKENING THE LEADER” Global, Systemic & Sustainability Workshop
January 21st, 2013, San Diego, CA
Designed for professionals looking to optimize their impact personally and professionally!
Thought-provoking, challenging, and deeply moving, this workshop contains a dynamic multimedia presentation drawing on some of the most respected social and scientific experts of our time, interwoven with age-old wisdom and inspiration.
With informative videos and guided personal reflection exercises, this “Awakening the Leader” experience reaches deeply into both the heart and mind.Read More »