Chipotle’s Scarecrow Takes Action

Strategic Management

"If you want to change the world, there’s nothing to it."

— The Scarecrow video produced by Chipotle

I believe Chipotle has a strong company culture around sustainability. After watching the video, please share your thoughts about Chipotle AND their company culture. What do YOU think?

 Company Vision

Food With Integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers.” -Chipotle

Progress over time
  • 2000-Started serving naturally raised pork
  • 2002-Started serving naturally raised chickens
  • 2004-Started using zero trans fat oil
  • 2007-Started serving naturally raised beef and removed rBGH in cheese and sour cream

For more milestones, click here.

Stocks up

Apparently, “Cultivate a better world,” is also very profitable. Look at the 10-year trend for this socially responsible company. For more NYSE information, click here.

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Feedback?

I’d love to hear your experiences and impressions. Please feel free to make comments on the blog.

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