HAPPY … Dance along

2014 Oscar nominee for Best Original Song from Despicable Me 2
2013, over 96 million youtube views

"Clap along if you feel that happiness is the truth."

— Pharrell William's HAPPY

Clap. Sing. Dance.

Feel the joy.

Skip. Stroll.

Feel the music.

Smile. Laugh.

“Where the Hell is Matt?”
2008, over 47 million youtube views

"There are no strangers here; Only friends you haven’t yet met."

— William Butler Yeats


What’s the point of dancing around the world?

It is a small world. We are all alike when we dance. We are joyful and have so much in common when we play. There is much to be said for reaching out and connecting with people you may not know, yet.

You can sign up to dance with Matt! To find out more, go to http://www.wherethehellismatt.com

“I like to move it.” Madasgascar 2: Escape to Africa
2005, almost 10 million youtube views

"To touch, to move, to inspire. This is the true gift of dance."

— Aubrey Lynch

Catchy song. Happy go lucky animals.

Pay-it-forward by bringing joy to others. Have some fun.

Dancing is a way to connect with others in a light-hearted manner.

Why is connecting important to your business?

Movies, animation and videos all express images to ignite emotion.  It’s subjective to the viewer, of course. Some yearn for that feeling of being free, uninhibited and joyful. Some just smile. Others laugh. Some share with friends, family and colleagues. Others get up and dance. Many press replay! Either way, there is a connection made through demonstrating common values.

What did you do after seeing these videos?

Stakeholder Engagement

Song and dance make a connection. Stakeholder engagement needs a connection-maker and creating a video may be a great tool for you to use. If you aren’t ready to make your own video, share other videos that demonstrate your company culture, goals, mission, vision and values. Relating to your stakeholders and communicating your values is essential. This is one way to create long-lasting and trusting relationships that will propel your business success.

Who are your stakeholders?

Stakeholders can include those who are invested in the organization (e.g., employees, shareholders, suppliers) as well as those who are external to the organization (e.g., communities). (excerpted from GRI Sustainability Reporting Standards)

Most importantly, focus on your employees, customers, suppliers, distributors and neighbors. Next priority would be the NGOs, labor organizations, governmental institutions, industry organizations and financial bodies. (excerpted from Triple Pundit)

Please share your videos with us and leave some ‘happy’ comments on this blog
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