"If you want to change the world, there’s nothing to it."
I believe Chipotle has a strong company culture around sustainability. After watching the video, please share your thoughts about Chipotle AND their company culture. What do YOU think?
“Food With Integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers.” -Chipotle
Progress over time
- 2000-Started serving naturally raised pork
- 2002-Started serving naturally raised chickens
- 2004-Started using zero trans fat oil
- 2007-Started serving naturally raised beef and removed rBGH in cheese and sour cream
For more milestones, click here.Read More »
Plant nursery owner
Green Tea Addict
Being green-minded is not just for tree-huggers anymore
Consumers worldwide embrace green practices as part of everyday life. Savvy business owners reap benefits from Earth-conscious practices. A study by Cone Communications reveals 71 percent of Americans consider the environment when they shop. If you’ve considered breaking into the eco-business industry, now is the time. New businesses looking to gain exposure turn to niche conventions to maximize visibility. Regardless of your home-base, select trade shows throughout the country offer great networking opportunities. Oregon, Washington and Colorado lead the nation in sustainable efforts. Residents of these cities seek ways to improve their sustainable efforts. Innovative products and services that support the cause are in high demand. Integrate any of the following events into your marketing strategy and gain a loyal following of ideal customers.
Sustainable Living Fair
Nestled in the Rockies, this college town lives up to Colorado’s top-rated green community culture. Fort Collins welcomes eco-focused entrepreneurs with open arms. The Sustainable Living Association hosts an annual to support natural and sustainable concepts. Through outreach and education, the event hopes to inspire eco-friendly practices within the community. Connect with prospective customers and gain industry insight. Regarded by environmental advocates, the event draws thousands of eco-minded attendees.
Event tip: This fair is all about hands-on interaction. Make the most of your exhibition by hosting a workshop. Not a great speaker? Presentation skills are a must for business owners. Perfect your technique with a few visits to Toastmasters and become the voice of your brand.
AASHE Annual Conference and Expo
Rated among the top 10 most sustainable cities in the nation, Portland is the hub of sustainable innovation. The city expands its goal to become the most sustainable place in the world into all aspects of business and life. The Association for the Advancement of Sustainability in Higher Education (AASHE) hosts its annual expo in October. The focus is on greening the education industry by promoting on-campus sustainability. Businesses big and small take part in the opportunity to present their products to this niche segment.
Event tip: This event hosts thousands of exhibitors. Make your display stand out from the rest. Popup stands that are light weight and portable present a professional appearance. Always use high quality banners to display your logo and message with. No last-minute Walgreens runs for these events.
South Sound Sustainability Expo
Targeting local market segments can reap national results. Companies big and small target niche markets as part of strategic marketing efforts. Rather than appealing to the masses, businesses maximize program effectiveness by growing in segments. Tacoma residents further their sustainability knowledge at The South Sound Sustainability Expo. Sponsored by City of Tacoma and the University of Washington, this local event has strong community ties. The expo welcomes new small businesses as well as growing national companies like Zipcar.
Event tip: Make your business memorable with promotional products that support your brand. Small take-aways like pens and key chains keep your business at the top of peoples’ minds. For best results, make sure your promo item stays true to sustainable practices.
Photo credit: http://depositphotos.com/REGISTER FOR NEWSLETTER Read More »
The more sustainable your business is, the better for you, your employees and your bottom lines (people, planet and profit). Sustainable businesses have the cutting-edge, competitive advantage when operating profitably, innovatively and responsibly.
Could your company benefit from learning what industry leaders are doing now? Could your team use some inspiration for new thoughts, processes and innovations?
Perhaps, it’s time to participate in an Introduction to Sustainability Workshop.REGISTER FOR NEWSLETTER Read More »
Last month, I received a lovely gift in my monthly shipment of safe and healthy personal care and home cleaning supplies from The Honest Company. I received a small tree to plant. What could be more perfect than a tree? This is my thank you note for your thoughtful and generous gift.
Things I Carry: Connection is the first but not necessarily the most important
Connection to people, organization and knowledge
My iPhone and iPad Mini offer me a way to connect on many levels. First, I can communicate traditionally with a phone call, quickly with a text or virtually with social media forums. Then, I can keep track of appointments and to do’s. Next, I can document with photos. Last, I can read, research and revel.
Nourishment for my mind and body
I carry a refillable water bottle, tea, sweetener and some snacks. My favorite tea is Egyptian Licorice Mint by Yogi (introduced to me by a dear friend) with a drop of SweetLeaf Stevia. The snack is either a Clif Bar or something a bit sweeter like Australian black licorice or Endangered Species organic chocolate.
Relaxation for peace of mind
Music is a must. Either Pandora or predesigned iTunes song lists. Also, Beats by Dr. Dre headphones that can drown out all the hustle and bustle. Sometimes, it’s valuable to recharge and music seems to set the mood.Read More »