Plant nursery owner
Green Tea Addict
Being green-minded is not just for tree-huggers anymore
Consumers worldwide embrace green practices as part of everyday life. Savvy business owners reap benefits from Earth-conscious practices. A study by Cone Communications reveals 71 percent of Americans consider the environment when they shop. If you’ve considered breaking into the eco-business industry, now is the time. New businesses looking to gain exposure turn to niche conventions to maximize visibility. Regardless of your home-base, select trade shows throughout the country offer great networking opportunities. Oregon, Washington and Colorado lead the nation in sustainable efforts. Residents of these cities seek ways to improve their sustainable efforts. Innovative products and services that support the cause are in high demand. Integrate any of the following events into your marketing strategy and gain a loyal following of ideal customers.
Sustainable Living Fair
Nestled in the Rockies, this college town lives up to Colorado’s top-rated green community culture. Fort Collins welcomes eco-focused entrepreneurs with open arms. The Sustainable Living Association hosts an annual to support natural and sustainable concepts. Through outreach and education, the event hopes to inspire eco-friendly practices within the community. Connect with prospective customers and gain industry insight. Regarded by environmental advocates, the event draws thousands of eco-minded attendees.
Event tip: This fair is all about hands-on interaction. Make the most of your exhibition by hosting a workshop. Not a great speaker? Presentation skills are a must for business owners. Perfect your technique with a few visits to Toastmasters and become the voice of your brand.
AASHE Annual Conference and Expo
Rated among the top 10 most sustainable cities in the nation, Portland is the hub of sustainable innovation. The city expands its goal to become the most sustainable place in the world into all aspects of business and life. The Association for the Advancement of Sustainability in Higher Education (AASHE) hosts its annual expo in October. The focus is on greening the education industry by promoting on-campus sustainability. Businesses big and small take part in the opportunity to present their products to this niche segment.
Event tip: This event hosts thousands of exhibitors. Make your display stand out from the rest. Popup stands that are light weight and portable present a professional appearance. Always use high quality banners to display your logo and message with. No last-minute Walgreens runs for these events.
South Sound Sustainability Expo
Targeting local market segments can reap national results. Companies big and small target niche markets as part of strategic marketing efforts. Rather than appealing to the masses, businesses maximize program effectiveness by growing in segments. Tacoma residents further their sustainability knowledge at The South Sound Sustainability Expo. Sponsored by City of Tacoma and the University of Washington, this local event has strong community ties. The expo welcomes new small businesses as well as growing national companies like Zipcar.
Event tip: Make your business memorable with promotional products that support your brand. Small take-aways like pens and key chains keep your business at the top of peoples’ minds. For best results, make sure your promo item stays true to sustainable practices.
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2014 Oscar nominee for Best Original Song from Despicable Me 2
2013, over 96 million youtube views
"Clap along if you feel that happiness is the truth."
Clap. Sing. Dance.
Feel the joy.
Feel the music.
“Where the Hell is Matt?”
2008, over 47 million youtube views
"There are no strangers here; Only friends you haven’t yet met."
What’s the point of dancing around the world?
It is a small world. We are all alike when we dance. We are joyful and have so much in common when we play. There is much to be said for reaching out and connecting with people you may not know, yet.
You can sign up to dance with Matt! To find out more, go to http://www.wherethehellismatt.com
“I like to move it.” Madasgascar 2: Escape to Africa
2005, almost 10 million youtube views
"To touch, to move, to inspire. This is the true gift of dance."
Catchy song. Happy go lucky animals.
Pay-it-forward by bringing joy to others. Have some fun.
Dancing is a way to connect with others in a light-hearted manner.
Why is connecting important to your business?
Movies, animation and videos all express images to ignite emotion. It’s subjective to the viewer, of course. Some yearn for that feeling of being free, uninhibited and joyful. Some just smile. Others laugh. Some share with friends, family and colleagues. Others get up and dance. Many press replay! Either way, there is a connection made through demonstrating common values.
What did you do after seeing these videos?
Song and dance make a connection. Stakeholder engagement needs a connection-maker and creating a video may be a great tool for you to use. If you aren’t ready to make your own video, share other videos that demonstrate your company culture, goals, mission, vision and values. Relating to your stakeholders and communicating your values is essential. This is one way to create long-lasting and trusting relationships that will propel your business success.
Who are your stakeholders?
Stakeholders can include those who are invested in the organization (e.g., employees, shareholders, suppliers) as well as those who are external to the organization (e.g., communities). (excerpted from GRI Sustainability Reporting Standards)
Most importantly, focus on your employees, customers, suppliers, distributors and neighbors. Next priority would be the NGOs, labor organizations, governmental institutions, industry organizations and financial bodies. (excerpted from Triple Pundit)
Please share your videos with us and leave some ‘happy’ comments on this blogRead More »
Set the example for your colleagues and industry with innovative and transformational leadership skills. Create your legacy to benefit future generations by taking the first step to building a sustainable business.
The Global Citizen Business Certification
Perhaps, it’s time for you to take the initiative to become certified in The Global Citizen Business Program.
Ten areas reviewed in certification process:
7) Supply Chain Management
8) Quality of Service
9) Luxury DistinctionREGISTER FOR BLOG
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Hire right, manage for strengths, build trust, invest in your employees development and coach with compassion. Celebrate diversity, talents and contributions. Manage with intention, not on a whim.
Build a shared vision for a better world with your GREEN TEAM.
Hospitality Audit Programs
Perhaps, it’s the time to begin your GREEN TEAM and make a positive impact on your company culture? Focus on low hanging fruit. Small investment with huge payoffs.
Your team can start easily and seamlessly improve by choosing from these four audit programs:
1) Energy, Water and Waste Management Efficiency
2) Landscape Optimization
3) Employee Engagement
4) Financial FinesseREGISTER FOR BLOG Read More »
The more sustainable your business is, the better for you, your employees and your bottom lines (people, planet and profit). Sustainable businesses have the cutting-edge, competitive advantage when operating profitably, innovatively and responsibly.
Could your company benefit from learning what industry leaders are doing now? Could your team use some inspiration for new thoughts, processes and innovations?
Perhaps, it’s time to participate in an Introduction to Sustainability Workshop.REGISTER FOR BLOG Read More »