Tag Archives: People

Humorous “ALL NATURAL” Advertising

Advertising at its’ best

Do you love smart humor as much as I do?

Natural vs. Organic

There is nothing natural about a “natural” labeled food. You may have bought these items thinking they were better for you and your loved ones. Sadly, that is not true.

If you really would like to be safe, buy USDA-certified organic and/or items with a Non-GMO Project Verified seal.

Vote with your Dollar$

Let’s influence food growers and producers to give us more healthy options. Buy what you’d like to see more of in the future.

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PETITION: Girl Scout Cookies

Girl Scouts: Asking for removal of GMO’s and High Fructose Corn Syrup from ALL Girl Scout Cookies

Please consider reading and signing the petition. You may also leave your comments on the petition.

This time, next year, we could have healthier choices of Girl Scout Cookies. Let’s inspire Girl Scouts to change the ingredients for a better, safer, and healthier world.

8 year old explains why she’d like Girl Scout Cookies to change their ingredients. Enjoy short video

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Pass it on

It would also be appreciated if you would pass on the petition via email or social media to your circle of influence. When we have enough signatures, we can send it directly to the decision makers at Girl Scouts of America.

Call to Action

Read and sign Change.org petition

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Leader in Industry: Courageous CVS

CVS Caremark hits a homerun with a courageous move to align their brand and their core values. 7,600 stores nationwide will no longer sell cigarettes and related items (as of October 1, 2014).

Will there be a loss in revenue due to taking cigarettes off the shelves?

Yes. Estimated at $2 billion a year.

Will there be more brand loyalty and trust for CVS?

Probably. Accountability and corporate social responsibility are becoming competitive advantages in today’s market. Doing what’s right for the health of our citizens will most likely overcome any losses in short-term sales. “People before Profits” leads to more stakeholder engagement and loyalty. It’s also leading to more public attention and rampant publicity as highlighted by Forbes.com article.

No smokingIs this a risk?

Yes. A calculated risk that could have huge pay-offs as seen by other socially responsible businesses (i.e., Patagonia, Tom’s, Chipotle). This bold move could be especially beneficial since they are leading the way.

Is this the right thing to do?

Absolutely.

Is this a long-term strategic decision?

It appears to be part of a bigger plan for their healthcare initiatives. CVS has already established in-store mini-clinic with nurse and physician staff to assist customers. They are initiating a smoking cessation program. These strategic decisions and shift in services could recoup any losses in cigarette sales.

Care to share your thoughts?

Please comment below.

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Triumph of Humanity: “I AM”

"We started by asking what’s wrong with the world and ended up discovering what’s right with it."

— Tom Shadyac, Director of Bruce Almighty, Nutty Professor, Ace Ventura

The “I AM” documentary offers valuable insights to the bigger questions: joy; happiness; fulfillment; contribution; and, inter-connectedness. It’s a feel good movie that could be life-changing. Certainly, what we think, say and do affect our quality of life. It also highlights the power of one. The ocean is filled with single drops of water just as our world is filled with people just like us.

It’s easily accessible to watch instantly on Netflix and Amazon. Rent it and share it with a friend!

For more information about “I Am,” go to their official site at http://www.iamthedoc.com

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Tribute Circle | COMPANY | Honest Co

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Last month, I received a lovely gift in my monthly shipment of safe and healthy personal care and home cleaning supplies from The Honest Company. I received a small tree to plant. What could be more perfect than a tree? This is my thank you note for your thoughtful and generous gift.

Sincere Thanks

Dear Honest Company,
 
Thank you for my holiday gift! I’d like to extend my thanks not just for the tree but for creating products that I trust for my family and my home. The legacy that you are building is a gift to the world. The service you are providing is exemplary. The products are not only safe and healthy but also high quality and effective. 
 
I am grateful that you care for our children and our earth as much as I do. You are packaging responsibly. You’re optimizing your energy usage at your offices and buildings. You have pursued and earned your B Corp certification. You follow PETA guidelines for cruelty free and vegan product development. You purchase Renewable Energy Certificates. You even “give back” by donating to Baby2Baby. I have 1000 thank you’s for your business ethics and practices!
 
My biggest wish for you is success and prosperity. I hope you make so much money that other businesses will follow in your footsteps.  You are a prime example of “Business with Integrity” that any company in any industry could learn from and emulate.
 
Sincerely yours,
Hollan McBride
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