Tag Archives: Stakeholder Engagement

HAPPY … Dance along

2014 Oscar nominee for Best Original Song from Despicable Me 2
2013, over 96 million youtube views

"Clap along if you feel that happiness is the truth."

— Pharrell William's HAPPY

Clap. Sing. Dance.

Feel the joy.

Skip. Stroll.

Feel the music.

Smile. Laugh.

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Viva GREEN Las Vega$

Las Vegas is GREEN. Amazing but true.

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I lived in Las Vegas for five years and never heard a word about sustainability in the 1990’s. However, I was always impressed and inspired with the innovative business practices of my employer, the Wynn properties (including Bellagio, The Mirage, Treasure Island and Golden Nuggets). I often wonder, if I still lived in Vegas, whether I’d be working for Zappos.com. Either way, it’s wonderful to know that even sin-city who thrives in lights, action and over-consumption is taking steps to ‘do good and do well.”

I am inspired to share this article I read this morning from Smart Planet, “Verde Las Vegas?” by Mary Catherine O’Connor. Ironically, I’m now in Las Vega$. Apropos. as we’ll be visiting the revamped downtown today.

Progress in Las Vegas

The following stats were excerpted from this inspiring Smart Planet article:

– Reduced its energy consumption by 22 percent since 2010.Night illumination of the modern luxury hotel on Palm Jumeirah m
– 8 percent of electricity comes from solar panels with plans to gain another 13 percent of energy from solar.
– Local government is prioritizing walkable communities.
– Waste oil from kitchens serving the nearly 40 million annual visitors is collected and used to help power city busses, running on biodiesel.
Caesars has reduced its landfill contribution by 25 percent by managing their own recycling facilities.
– Water consumption has reduced about 40 percent since 1989, despite the city’s significant growth.

Looking forward to seeing more

Kudos to Las Vegas. Hoping they will inspire more cities to make positive changes for our future and prosperity for all.

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Humorous “ALL NATURAL” Advertising

Advertising at its’ best

Do you love smart humor as much as I do?

Natural vs. Organic

There is nothing natural about a “natural” labeled food. You may have bought these items thinking they were better for you and your loved ones. Sadly, that is not true.

If you really would like to be safe, buy USDA-certified organic and/or items with a Non-GMO Project Verified seal.

Vote with your Dollar$

Let’s influence food growers and producers to give us more healthy options. Buy what you’d like to see more of in the future.

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Leader in Industry: Courageous CVS

CVS Caremark hits a homerun with a courageous move to align their brand and their core values. 7,600 stores nationwide will no longer sell cigarettes and related items (as of October 1, 2014).

Will there be a loss in revenue due to taking cigarettes off the shelves?

Yes. Estimated at $2 billion a year.

Will there be more brand loyalty and trust for CVS?

Probably. Accountability and corporate social responsibility are becoming competitive advantages in today’s market. Doing what’s right for the health of our citizens will most likely overcome any losses in short-term sales. “People before Profits” leads to more stakeholder engagement and loyalty. It’s also leading to more public attention and rampant publicity as highlighted by Forbes.com article.

No smokingIs this a risk?

Yes. A calculated risk that could have huge pay-offs as seen by other socially responsible businesses (i.e., Patagonia, Tom’s, Chipotle). This bold move could be especially beneficial since they are leading the way.

Is this the right thing to do?

Absolutely.

Is this a long-term strategic decision?

It appears to be part of a bigger plan for their healthcare initiatives. CVS has already established in-store mini-clinic with nurse and physician staff to assist customers. They are initiating a smoking cessation program. These strategic decisions and shift in services could recoup any losses in cigarette sales.

Care to share your thoughts?

Please comment below.

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Environmental Stewardship

Environmental Stewardship

Why did we decide to join the 1% for the Planet movement? First, we’re in good company! Clif Bar, Volcom, Patagonia, Petco, Hess Collection Winery, Steelhead Vineyards, musicians Jack Johnson and Jackson Browne, Klean Kanteen, and New Belgium Brewing are just a few of the almost 700 American businesses participating. Second, we want to be a positive force in environmental stewardship through thought, word and deed. 

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