Beauty is in the eye (or ear) of the beholder.
"We filmed some of the children who learned to play violin, flute, drums, cello, string bass, and more – all made from recycled metal drums, tin cans, and plastic pipes."
Please enjoy this short video.
The compelling story of transformation
In Paraguay and other third-world countries, children are born and live their entire lives in a dump. Surrounded by other people’s trash. Most of this trash is even sent to these landfills from more prosperous countries. Imagine, wealthy countries cannot even dispose of their own trash, they must send it away, out of their site and smell.
The families, living on this landfill, then sort through this trash daily to sell anything of value. They eat, sleep, play, learn and live entirely in the dump. This is an unsafe and unsanitary environment and, as you can imagine, emanates a horrible odor. Certainly, a story that needed to be told about injustice and exploitation of the poor. How could we stand by and watch people live under these conditions?
Then, the story gets better. Cola, a garbage picker, and Favio Chavez, musician, helped to transform this trash into hope and beauty for these impoverished children. They made instruments and learned how to play. Now, known as the “The Recycled Orchestra of Cateura.” Perhaps, they won’t have to live their entire life in the landfill. Perhaps, there is hope. Perhaps, this will bring humanity closer to these impoverished families and portray them as skillful, talented and viable world citizens.Read More »
Plant nursery owner
Green Tea Addict
Being green-minded is not just for tree-huggers anymore
Consumers worldwide embrace green practices as part of everyday life. Savvy business owners reap benefits from Earth-conscious practices. A study by Cone Communications reveals 71 percent of Americans consider the environment when they shop. If you’ve considered breaking into the eco-business industry, now is the time. New businesses looking to gain exposure turn to niche conventions to maximize visibility. Regardless of your home-base, select trade shows throughout the country offer great networking opportunities. Oregon, Washington and Colorado lead the nation in sustainable efforts. Residents of these cities seek ways to improve their sustainable efforts. Innovative products and services that support the cause are in high demand. Integrate any of the following events into your marketing strategy and gain a loyal following of ideal customers.
Sustainable Living Fair
Nestled in the Rockies, this college town lives up to Colorado’s top-rated green community culture. Fort Collins welcomes eco-focused entrepreneurs with open arms. The Sustainable Living Association hosts an annual to support natural and sustainable concepts. Through outreach and education, the event hopes to inspire eco-friendly practices within the community. Connect with prospective customers and gain industry insight. Regarded by environmental advocates, the event draws thousands of eco-minded attendees.
Event tip: This fair is all about hands-on interaction. Make the most of your exhibition by hosting a workshop. Not a great speaker? Presentation skills are a must for business owners. Perfect your technique with a few visits to Toastmasters and become the voice of your brand.
AASHE Annual Conference and Expo
Rated among the top 10 most sustainable cities in the nation, Portland is the hub of sustainable innovation. The city expands its goal to become the most sustainable place in the world into all aspects of business and life. The Association for the Advancement of Sustainability in Higher Education (AASHE) hosts its annual expo in October. The focus is on greening the education industry by promoting on-campus sustainability. Businesses big and small take part in the opportunity to present their products to this niche segment.
Event tip: This event hosts thousands of exhibitors. Make your display stand out from the rest. Popup stands that are light weight and portable present a professional appearance. Always use high quality banners to display your logo and message with. No last-minute Walgreens runs for these events.
South Sound Sustainability Expo
Targeting local market segments can reap national results. Companies big and small target niche markets as part of strategic marketing efforts. Rather than appealing to the masses, businesses maximize program effectiveness by growing in segments. Tacoma residents further their sustainability knowledge at The South Sound Sustainability Expo. Sponsored by City of Tacoma and the University of Washington, this local event has strong community ties. The expo welcomes new small businesses as well as growing national companies like Zipcar.
Event tip: Make your business memorable with promotional products that support your brand. Small take-aways like pens and key chains keep your business at the top of peoples’ minds. For best results, make sure your promo item stays true to sustainable practices.
Photo credit: http://depositphotos.com/REGISTER FOR NEWSLETTER Read More »
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Hospitality Audit Programs
Perhaps, it’s the time to begin your GREEN TEAM and make a positive impact on your company culture? Focus on low hanging fruit. Small investment with huge payoffs.
Your team can start easily and seamlessly improve by choosing from these four audit programs:
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