Tag Archives: Strategic Planning

Landfillharmonic: Mindboggling Beauty

Beauty is in the eye (or ear) of the beholder.

"We filmed some of the children who learned to play violin, flute, drums, cello, string bass, and more – all made from recycled metal drums, tin cans, and plastic pipes."

— Creative Vision Foundation about their documentary Landfillharmonic

Please enjoy this short video.

The compelling story of transformation

In Paraguay and other third-world countries, children are born and live their entire lives in a dump. Surrounded by other people’s trash. Most of this trash is even sent to these landfills from more prosperous countries. Imagine, wealthy countries cannot even dispose of their own trash, they must send it away, out of their site and smell.

The families, living on this landfill, then sort through this trash daily to sell anything of value. They eat, sleep, play, learn and live entirely in the dump. This is an unsafe and unsanitary environment and, as you can imagine, emanates a horrible odor. Certainly, a story that needed to be told about injustice and exploitation of the poor. How could we stand by and watch people live under these conditions?

Then, the story gets better. Cola, a garbage picker, and Favio Chavez, musician, helped to transform this trash into hope and beauty for these impoverished children. They made instruments and learned how to play.  Now, known as the “The Recycled Orchestra of Cateura.” Perhaps, they won’t have to live their entire life in the landfill. Perhaps, there is hope. Perhaps, this will bring humanity closer to these impoverished families and portray them as skillful, talented and viable world citizens.

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Best Cities to Showcase Your Green Business

GUEST BLOGGER

Sustainable Business

SaulSaul Bowen

Plant nursery owner
Grandfather
Green Tea Addict

Being green-minded is not just for tree-huggers anymore

Consumers worldwide embrace green practices as part of everyday life. Savvy business owners reap benefits from Earth-conscious practices. A study by Cone Communications reveals 71 percent of Americans consider the environment when they shop. If you’ve considered breaking into the eco-business industry, now is the time. New businesses looking to gain exposure turn to niche conventions to maximize visibility. Regardless of your home-base, select trade shows throughout the country offer great networking opportunities. Oregon, Washington and Colorado lead the nation in sustainable efforts. Residents of these cities seek ways to improve their sustainable efforts. Innovative products and services that support the cause are in high demand. Integrate any of the following events into your marketing strategy and gain a loyal following of ideal customers.

Sustainable Living Fair

Green business
Nestled in the Rockies, this college town lives up to Colorado’s top-rated green community culture. Fort Collins welcomes eco-focused entrepreneurs with open arms. The Sustainable Living Association hosts an annual to support natural and sustainable concepts. Through outreach and education, the event hopes to inspire eco-friendly practices within the community. Connect with prospective customers and gain industry insight. Regarded by environmental advocates, the event draws thousands of eco-minded attendees.

Event tip: This fair is all about hands-on interaction. Make the most of your exhibition by hosting a workshop. Not a great speaker? Presentation skills are a must for business owners. Perfect your technique with a few visits to Toastmasters and become the voice of your brand.

AASHE Annual Conference and Expo

Rated among the top 10 most sustainable cities in the nation, Portland is the hub of sustainable innovation. The city expands its goal to become the most sustainable place in the world into all aspects of business and life. The Association for the Advancement of Sustainability in Higher Education (AASHE) hosts its annual expo in October. The focus is on greening the education industry by promoting on-campus sustainability. Businesses big and small take part in the opportunity to present their products to this niche segment.

Event tip: This event hosts thousands of exhibitors. Make your display stand out from the rest. Popup stands that are light weight and portable present a professional appearance. Always use high quality banners to display your logo and message with. No last-minute Walgreens runs for these events.

South Sound Sustainability Expo

Targeting local market segments can reap national results. Companies big and small target niche markets as part of strategic marketing efforts. Rather than appealing to the masses, businesses maximize program effectiveness by growing in segments. Tacoma residents further their sustainability knowledge at The South Sound Sustainability Expo. Sponsored by City of Tacoma and the University of Washington, this local event has strong community ties. The expo welcomes new small businesses as well as growing national companies like Zipcar.

Event tip: Make your business memorable with promotional products that support your brand. Small take-aways like pens and key chains keep your business at the top of peoples’ minds. For best results, make sure your promo item stays true to sustainable practices.

Photo credit: http://depositphotos.com/

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Essential tools for your GREEN TEAM

Strategic Management

Hire right, manage for strengths, build trust, invest in your employees development and coach with compassion. Celebrate diversity, talents and contributions. Manage with intention, not on a whim.

Build a shared vision for a better world with your GREEN TEAM.

Jeff Bezos Blazon Laurels

Hospitality Audit Programs

Perhaps, it’s the time to begin your GREEN TEAM and make a positive impact on your company culture? Focus on low hanging fruit. Small investment with huge payoffs.

Your team can start easily and seamlessly improve by choosing from these four audit programs:

1) Energy, Water and Waste Management Efficiency

2) Landscape Optimization

3) Employee Engagement

4) Financial Finesse

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Hospitality Audit Programs

Hospitality Audit Programs
Our audit programs are designed for front-of-the-house and back-of-the-house operations in your hotel, restaurant, retailer, spa or winery. Your workspace, work group, or entire organization can benefit from these comprehensive assessments. Through LEED-inspired, GRI-guided, Systems Theory research-based and Triple-Bottom Line Accounting measurement audits, you will be informed on your current status so your ‘green team’ can make educated decisions on how to proceed strategically to get the largest return on your investment. We’ll start by completing a thorough sustainability assessment of your choice: Energy and Water Efficiency; Landscape Optimization; Employee Engagement; or Financial Finesse. Then, with your input, we’ll develop a tailored change plan in accordance with your business and strategic initiatives. 
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Global Citizen Business Certification

Global Citizen Business Certification
We are building global citizens for a better world and would like you to join us. The Global Citizen Business Certification is aligned with our mission to educate leaders in the practice of sustainability, build honorable reputations and publicly recognize hospitality global businesses “doing well AND doing good.” In accordance with widely heralded global sustainability principles and practices, we have established two levels of certification: 1) Golden Global Citizen; and 2) Platinum Global Citizen. The application and approval process is made-easy for you! Both levels of certification offer robust benefits. 
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