Fashionably sporty and ready to join some friends for a picnic. Thrilled you have a new shirt that shows your sense of style and good taste. What else does it say about you?
This particular stone-washed shirt shows a surfer at sunset. You like the ocean. You like to surf. You’re romantic. You wear it proudly. The brand is prominently displayed. PATAGONIA!
You chose this brand intentionally because you commend their values. You like what they stand for. You want to support businesses doing well AND doing good. You loved their newsworthy and revolutionary campaign, “Don’t Buy This Jacket.” Their owner, Yvon Chouinard, wrote a book called “Let My People Go Surfing” and trusted his employees to manage their own schedules. You admire his commitment to being a good boss. He started 1% for the Planet where Patagonia, and other companies, pledge to give 1% of their total income to help NGO’s working toward environmental and conservation solutions. You are proud to wear Patagonia because you TRUST the brand, their business ethics and their values. Wearing this brand makes you a good citizen for all the world to admire.
Patagonia is one example of an honorable and sustainable business. They clearly care about people, planet and profits. Their company’s mission statement is “Build the best product, do no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” Read more about their philosophy on Becoming A Responsible Company.
Another company is H&M who are leading the pack in fair living wages for garment workers. They also care about animal welfare by a public commitment stating “We care about animal welfare and endangered species. We’ve banned the use of real fur in our products for years, and don’t test any of our own brand cosmetics on animals.” For a full list of their corporate social responsibility commitments, check out these Conscious Actions.
TOMS is one of the first to launch a buy one, give one model. One for you and one for a child in need. Blake Mycoskie wrote an inspirational book, “Start Something That Matters,” that outlined his transformation into retail as a social entrepreneur. He wanted to do something to help children worldwide after he saw the poor conditions in which they lived. He thought, I could open a non-profit and get donations. Then, he thought some more and found a way to help 3rd world economies, their children in need and create a viable business model. “I’ve learned that the keys to poverty alleviation are education and jobs. And we now have the resources to put investment behind this,” says Blake Mycoskie. (Source: TOMS Sets Out To Sell A Lifestyle, Not Just Shoes in Fast Company)
Vote with your Dollar$
~ Every time you purchase from Patagonia, you are helping our planet.
~ Every time you shop at H&M, you are ensuring fair wages for people employed worldwide.
~ Every pair of shoes you buy at TOMS will also supply a pair of shoes to a child in need.
What other companies do you support that are “doing good and doing well?”
Consider, not buying at all
Or only buy what you need. Not making a purchase is also a statement about your values and how you choose to live your life. If you do decide to buy something new, why not buy clothing you are proud to wear AND support a company you trust?REGISTER FOR NEWSLETTER